D’banj’s multi-million Naira brand endorsement deal with
Globacom Nigeria is presently being threatened!
Insiders tell Naijaloaded that the reason is not unrelated
with the fact that he featured in the music video of Emmah, a song by Kcee, an
ambassador of MTN, Globacom’s main rival.
You see, though endorsements are lucrative to artists, it
prohibits them from associating with elements of their endorsing companies’
rivals.
It was for this reason that Tiwa Savage could not perform at
the prestigious Sister With Soul concert last year.
She is an MTN ambassador and the concert was sponsored by
Etisalat.
Omawumi, another Globacom ambassador, was also affected by
her endorsement last year as, when she wanted to shoot the video of Warn
Yourself, the song in which she featured Wizkid, she had to cut his vocals from
the video as she couldn’t feature him in it any longer because he was an MTN
ambassador.
You will also recall that Kunle Afolayan was dropped by Glo
for featuring “Etisalat’s now MTN’s Saka’ in his hit movie, Phone Swap.
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